An inner-city development project that not only enhanced the property itself but also played a significant role in establishing Pilestræde as a vibrant and sought-after secondary retail street in Copenhagen.

The project included, among other elements, the creation of Acne’s flagship store, “11 Pilestræde,” inspired by Copenhagen’s “red-light district,” Istedgade. The store is still regarded as one of the more avant-garde retail spaces in Copenhagen.